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EMD term explained

EMD is an abbreviation for Exact Match Domain that means the exact match key phrase in the domain. In terms of SEO means the occurrence of key words or multiple words in a domain name (with or without hyphen). For example, for the query "new york seo" EMD domains will be:

  • newyorkseo.com 
  • newyork-seo.com 
  • and so on.

In October 2012, Google introduced an algorithm, which lowers the results EMD-domains in combat and unbranded resources. From that day, registering new domains, you should consider the negative attitude of search engine key phrases in their title.

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