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Description term explained

Description – the name of the meta tag containing a short description of the HTML document. Meta tag used by search engines for processing the search results.

Meta tag when composing your HTML code page is placed in the <head> tag, that is, in the beginning of the document.


<meta name="description" content="Search Engine Optimize"/>


  • Length of the meta tag is 150 characters. Of course, you can make description and longer, but the search engine will still cut;
  • The text description should be exact occurrence of key phrases;
  • The text should more fully reflect the semantic content of the page;
  • It is necessary to write appealing user-text;

Under these rules the text descripcin will be positively perceived by the user, which will lead to lower bounce rate

In conclusion, I should add that the meta tag description should be unique for each page.

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