Dawn Anderson

Digital Marketing & International SEO Search Strategy Consultant - Director - Speaker - Lecturer

Digital Marketing Lecturer, Strategist, Pg Dip DigM, Researcher, International SEO Consultant, MSc Cand, Northern Digital, EU & UK Search Awards Judge

Having founded my own companies and worked at Director level for 15+ yrs in 2007 I retrained as SEO developer and digital marketing strategist working on comparison lead generation sites built for ground-up traffic optimisation.

Worked with Industry leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance, gambling.

An Associate Lecturer on Search and Digital Marketing at Manchester Metropolitan University. European, UK and Northern Digital Search Awards Judge

Pg Dip Digital Marketing (B2B), Pg Dip Dig M (IDM) Google Adwords Qualified, GAIQ, Google Squared Certified

International Conference Speaker, US, UK, AUS, IT

Consistently achieve results for enterprise level sites in competitive markets covering personal injury, telecoms, lead gen, travel, insurance, ecommerce, finance, gambling.

Working with client's in-house teams, and other providers, whilst focusing primarily on technical SEO, I achieve consistent improved results.

For project management across digital campaigns Prince 2 and Agile Practitioner certified, with Change Management Practitioner certification.

Expertise in SEO with broad understanding of many digital marketing channels & strategy.

Main goal - develop organic search and digital strategies to generate high volume traffic and conversion for enterprise and SME sites, via technical, content and outreach routes.

Specialties: SEO Strategy Development, SEO Consultancy, PHP, Drupal, Wordpress, MySQL, Javascript, SEO website architecture & SEO driven web development, search website architecture planning, implementation, link research / clean up, advanced link analysis & competitive landscape review. Backlink cleansing, advanced technical audits

Undertaking MSc Digital Marketing at Manchester Metropolitan University