CTI term explained

CTI (Click-To-Interest) – a numerical coefficient that shows the effectiveness of Internet advertising.

CTI is determined by the ratio of interested visitors to their total number. In this case interested are those users that have browsed on the website more than one page, returned to the site again or add web address to bookmarks.

In contrast to these primary indicators, as the number of host used in the analysis of Internet advertising, CTI is a relative factor dependent on the total number of visitors.