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Google launched a new advertising format in AdWords

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Google AdWords has launched a new ad format - ad locations. About it is reported on the service's page in Google+.

Now, when the user is near store, in the ads can display the following information: the exact address, routes in Google Maps, opening hours and photos.

In the screenshot below – is the local bakery. This ad, for example, may seem to the user which reading a food blog.

location extensions display ads

The new format is available in the ad gallery in AdWords. Advertisers can upload the template to three images, add logo, title and description.

It is important to note that when creating a new campaign, AdWords will automatically include in the announcement the exact address, opening hours and other information. If desired, this feature can be disabled.

The innovation is intended to help advertisers attract more visitors to their shops and restaurants.

More information about the Addresses extension available in the AdWords Help center.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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